Gary van BroekhovenExplore how cognitive biases shape UX, marketing & product decisions—drawing on Kahneman, behavioural economics & AI’s role in design today.
Gary van BroekhovenExplore decision-making biases that shape what we buy, why we choose, and how brands influence us—plus how to spot them in everyday life.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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